10 September 2024
5 min read
In the fast-changing world of advertising, Digital Out-of-Home (DOOH) ads remain a powerful way to engage consumers on the go. As you walk through a bustling city, digital billboards fight for your attention, tailored to the time of day, weather, and crowd. With global ad spending expected to hit $17.28 billion by 2024 and an annual growth rate of 7.77%, this sector is clearly thriving. Even more so, 73% of consumers view DOOH ads favourably, often calling them the most compelling medium that drives them to take action.
DOOH ads are a highly effective way to reach customers, but they come with challenges. From creative versioning to managing hundreds of different formats, DOOH can be time-consuming and error-prone. This is where Cape comes in! Let's explore how automation is revolutionising DOOH advertising, transforming the way brands connect with their audiences on the go.
Firstly.. What exactly is DOOH?
Digital Out-of-Home (DOOH) ads are dynamic advertising displays that appear in public spaces, such as digital billboards, transit screens, and interactive kiosks. The main challenge in DOOH advertising is that the formats are always different and often take odd shapes and sizes. Manually scaling one design to hundreds of custom formats is time-consuming and requires significant effort to maintain consistency and quality across all variations.
How to simplify DOOH creation
Cape allows you to automate DOOH ad creation, streamlining the process and enhancing campaign efficiency and impact! Automatically resize to hundreds of DOOH formats from a single Cape template or a pre-made PSD or AE file. Copy styling based on ratios to create quick, error-free, and on-brand designs.
Start from scratch
Within the Cape environment, you can start from scratch and create a master file tailored to your preferences. Connect your feeds, choose dynamic elements, and automatically resize to hundreds of DOOH formats. Any changes to elements like images and headlines in the master format apply across all formats. Scale to countless custom formats under one template and easily export or integrate with your preferred ad server or DSP. This process also works for video ads, converting one master video into multiple formats.
Start with a photoshop file
With Cape, you can also scale photoshop files to countless of different formats. Easily download the existing photoshop file and upload it directly into the Cape environment. Add all the desired formats and copy the format styling of the PSD file to these new formats based on ratios. Effortlessly export or integrate directly with your preferred ad server or DSP.
Campaign tip: Elevate your ads with cutting-edge AI features
In DOOH ads, varying format sizes mean backgrounds and visuals often need adjustment. With Cape's AI Studio Image Expander, you can automatically generate new backgrounds or repair missing or damaged parts of an image. This cutting-edge AI feature ensures your visuals always fit perfectly, regardless of the format size, seamlessly enhancing your ads every time.
By leveraging Cape, you can streamline your workflow, maintain brand consistency, and effortlessly manage an omnichannel campaign. Curious about how we can revolutionise your DOOH advertising? Reach out to us here, and we'll demo a solution tailored to your needs.
